OUR VISION

Wireless Past. Remember the days when rate plans were very expensive, consumers paid for analog and roaming charges and the general public was not buying phones at the time, but rather only a certain category of people? Then there were the suitcase phones and the era where technicians literally blew holes through trunks to install antennas and the brick…

It all changed in the late 1980’s when the FCC legalized bundling where plans, services and phones could be sold together to drive prices down. Suddenly a wireless phone was not limited to the social elite, but instead the general consumer.

Quickly affordable promotions (nights and weekends), first incoming minute free were developed by the carriers, the co-operative funds increased with the intention to spread the service provider’s footprint, hardware got smaller, and new companies formed such as Airtouch and Pac Bell. Phones became “free” and new segments of the public were lured in with extravagant perks such as Vegas vacation giveaways.

As technology continued to evolve as seen by the Startac craze (the first flip phone) so did the carriers. Through time many companies merged together including at&t and Cingular and new companies from overseas such as Duetsche Telekom introduced new wireless brands such as T-Mobile. As providers continued the trend of building their network and services, consumers were able to cross new lines such as improved coverage, better rate plans and greater flexibility with number portability.

Wireless Present. The wireless business of today is much different than in the past. We no longer live in a world with great demand for a free phone market. Rather, the wireless arena is experiencing an overall paradigm shift with strong focus on manufacturer-driven technology. Carriers are going to flat rate plans and lines are blurred with new open network policies that allow you to use handsets across different networks. As seen with the popularity of high-end devices such as the iPhone, consumers proven a willingness to now pay more for their wireless technology and commonly seek ancillary products, repair, unlock and flashing services.

Experts predict technology will continue to burst at the seams, home phones will take a backseat and consumers will rely more and more on data applications such as wireless internet, email, multi-media messaging and GPS. Today’s wireless industry also reaches new segments of consumers than before with regional and prepaid choices like Cricket, Metro PCS and Boost.

Wireless Future. Today, consumers are having challenges understanding how their wireless technology works, using features and maximizing its potential in applying applications to their lives. The clipboard monitors and corporate TajMahal stores are simply too busy to address such needs. We believe Yakety Yak is positioned perfectly to fill what has been previously lacking in the wireless industry, expertise, personalized service and speedy solutions to ensure complete customer satisfaction, understanding and use of the technology that is available today.

In 2008, Yakety Yak expects to significantly expand with a retail distribution footprint of approximately 100 outlets nationwide. Through a proven business model, the drive to succeed and position in the market to exceed customer expectations, Yakety Yak Wireless is on its way to becoming one of the largest independently owned wireless franchise companies in the nation.